Céline has spent many years in the laboratory weighing solution industry. With a Master's degree in Micro-Engineering from EPFL, her career started as Product Manager where she successfully introduced several lines of innovative instruments.
From market analysis to product phase-out, the complete product life cycle holds no secret for her. After spending 3 years in the field as Sales Engineer to better understand the market and customer needs, Celine moved to Singapore as Regional Market Manager for South East Asia, managing business development, key account management and customer seminars.
She joined bNovate technologies in 2017, at the time of its first product launch and was until the end of 2022 responsible for the Marketing department while staying close to the market by managing channel partners and key accounts. As of 2023, Céline has stepped into the role of CRO and is leading the Sales, Marketing and Product Management departments.